AMD Scores Coup Over NVIDIA in GPU Marketplace

Last week Mac introduced its new line of MacBook Pro and plugged his new "Thunderbolt" link that enables faster data transmission, this feature has won the most titles in the tech bloggers and writers. I think that's another story here, as the MacBook Pro goes to the lineup of AMD GPUs. For years, NVIDIA has been a leader in the GPU market, developing and providing top of the line graphics cards and drivers. NVIDIA has been synonymous with performance in GPU market, delivering the highest quality of each, but the recent shift to AMD GPU line marks a major change in the market.

AMD has been known as a primary competitor to Intel CPUs in the traditional market, five years before AMD bought ATI, another graphics card maker in the market (for NVIDIA). After AMD bought ATI started to develop a CPU + GPU combo chip targeting notebook specifically because they saw the market moving from desktop to the mobile environment. At the same time NVIDIA started to invest in mobile processors, because they see the market moving as well.

As the two major processor companies began shifting their basic principles of development, the market began to shift as well. NVIDIA has started to slide a bit in the GPU department, and get into the mobile market. AMD has begun to slide in the desktop processor market, but it gets into the laptop and GPU market.

Now we'll start to see a completely different landscape of the processors. NVIDIA is seen as a leader in the mobile processor market with its Tegra lineup, such flagship power devices such as Verizon Motorola XOOM tablet (the first Android 3.0 Honeycomb tablet on the market), and AT & T Motorola Atrix (first available dual-core Android Smartphone). AMD is now the market leader in notebook processors and laptop GPU market. The last step for AMD GPUs was selected as the new MacBook Pro computers to publish. MacBook Pro laptop and the computer of choice for some time now graphic designers and programmers, who are most in demand by performing graphic processors. Three years ago Nvidia would be an easy choice for the GPU in the MacBook Pro, but now AMD is a choice, not only because their processors consume a low amount of energy, but because of their effectiveness is through the roof.

In the ever changing market of processors and devices, these two companies are changing their primary focus in different directions, and it's hard to tell which long-term strategy will pay off, but where are we now AMD has taken a strong position in the graphics market, Nvidia has taken a strong position in the mobile market. It will be interesting to see how everything is going to play out.